Located in Brooklyn’s Greenpoint neighbourhood, a novel “luxury” coworking space has emerged, positioned strategically between an elementary school and a public library.
Known as the Chat Haus, this environment features numerous characteristics typical of a conventional coworking space: individuals typing diligently on their laptops, another engaged in a phone conversation, and yet another stopping by their desk for a quick coffee break.
Chat Haus distinguishes itself as a coworking space specifically designed for AI chatbots, where every element, including the individuals present, is crafted from cardboard.
The Chat Haus, an art exhibit, showcases the work of Brooklyn artist Nim Ben-Reuven. A collection of cardboard robots can be seen diligently operating at their computers, their movements orchestrated by small motors. A sign prominently displays desk space available for a monthly fee of $1,999, while another sign designates the area as “A luxury coworking space for chatbots.”
In an interview with TechCrunch, Ben-Reuven explained that he created the exhibit to cope with and inject humour into the reality that much of his work, primarily focused on graphic design and videography, is increasingly being integrated into artificial intelligence. He noted that he is already facing rejections for freelance positions as companies opt for AI tools instead.
“It served as an outlet for my frustration through humour, allowing me to avoid bitterness regarding the rapid changes in the industry that seemed to occur right before my eyes, and my reluctance to embrace that shift,” Ben-Reuven stated. “I decided to respond with something light-hearted, allowing myself to find humour in the situation.”
He expressed a desire to ensure that the exhibit maintains a balanced perspective, as he believed that a negative portrayal would not convey the intended message effectively. He stated that producing overtly negative art confines it and necessitates a form of self-defence. He noted that providing the display with a “lighter tone” also attracts viewers of all ages and diverse opinions on AI.
As Ben-Reuven and I conversed at Pan Pan Vino Vino, a cafe directly across from the window display, we observed several groups of people pausing to take in the sights of the Chat Haus. Three women in their millennial years paused to capture photographs. A group of recently graduated elementary students paused to engage their adult companions with a series of enquiries.
Ben-Reuven expressed the view that, although AI significantly impacts his industry, the circumstances are comparatively less severe than many of the other distressing events and traumas occurring globally.
“In the context of the creative world, AI appears to be a relatively minor issue when juxtaposed with the significant challenges posed by war and the pervasive terror and trauma that afflict our society,” he stated.
Ben-Reuven has consistently incorporated cardboard into his artistic creations. He crafted a lifesize replica of an airport terminal during graduate school using cardboard. Over the past decade, he has balanced freelance work with creating unique cardboard robots, which he affectionately calls “cardboard babies.” In a clever twist, using cardboard robots for display purposes serves a dual function. The creator humorously noted that he needed an excuse to remove them from his flat. Still, the choice of material also offers a more profound commentary on the implications of artificial intelligence.
“The transient nature of this cardboard material, along with its tendency to buckle under minimal pressure, mirrors my perception of AI’s engagement with the creative sectors,” he stated. “While individuals may create impressive Midjourney images that captivate young audiences on Instagram, a closer examination reveals significant flaws. Upon further inspection, these creations appear flimsy and lack durability, suggesting they cannot withstand any substantial weight.”
He recognises the appeal that certain AI-generated art holds for consumers. He compared it to junk food, highlighting the rapid serotonin boost one experiences from consuming such food before it is swiftly digested.
The Chat Haus serves as a temporary installation while the building it occupies awaits the approval of renovation permits. Ben-Reuven aims to maintain the exhibition until at least mid-May and expresses aspirations to transition into a larger gallery if possible. He desires to expand his collection, yet he is concerned about storing any extra materials in his flat after the display concludes.
“I envisioned a scenario where many endearing yet slightly unsettling baby robots are tirelessly typing away in a warehouse, responding to our ChatGPT prompts. The sheer amount of electricity they consume could rival the annual usage of Switzerland,” Ben-Reuven remarked.
Located in the front window of 121 Norman Avenue, The Chat Haus is now on view in Brooklyn’s Greenpoint neighbourhood.